the rush the system where we hunt about us take a loot
AI-powered performance marketing

performance rush hunters.

World-class creative. World-class media buying.
Running on marketing technology we built end to end.
Paid on results only.
You won't even hear us coming.

$100M+ ad spend managed
100% performance-based
0 excuses. ever.
the haul

fresh from the vault.

There's a rule in intelligence work:
if you want to understand someone —
check their garbage.

We checked your performance.
Don't worry.
This is where we work best.
about us

Loot is an AI-powered performance marketing company built by three people who've operated at the highest levels of creative direction, performance marketing, and military-grade technology.

We don't call ourselves AI-first because we use ChatGPT. We built proprietary AI infrastructure from the ground up — systems designed with the same precision that our CTO applied to elite intelligence operations.

The name says everything. In gaming, loot is what you earn when you outplay everyone else. Every campaign. Every creative. Every dollar spent — built to bring results, not excuses.

Boutique mindset. Global reach. Performance everywhere.

the rush — what we do

three weapons.
one unfair advantage.

Most agencies pick a lane. We built a system where creative, performance, and technology fuel each other — a compounding loop your competitors can't replicate.

01

AI-Powered Creative

From brand brief to campaign-ready creative. Our AI pipeline doesn't just accelerate production — it makes every creative decision smarter. We ideate, produce, and test at a velocity no traditional agency can match.

  • Brief analysis & AI concept generation
  • Multi-format production (static, video, UGC)
  • Creative performance testing & iteration
  • Brand consistency at scale
02

Performance Marketing

We don't charge for effort. We charge for results. Our affiliate network + AI-optimized media buying means every dollar is tracked, attributed, and squeezed for maximum return. $100M+ in managed spend. Zero guesswork.

  • Affiliate partner network management
  • Multi-channel paid media buying
  • CPA / CPL / ROAS optimization
  • Real-time budget reallocation
03

Audience Intelligence & Data

We built our own AI infrastructure to understand your audience before the campaign launches. Behavioral signals, competitor analysis, predictive modeling — synthesized into insights you can actually act on.

  • AI audience research & segmentation
  • Competitor creative & media analysis
  • Predictive performance modeling
  • Real-time analytics dashboards
the AI system

not a tool.
a complete operating system
for marketing.

Every competitor uses AI as a feature. We built it as the foundation. Our proprietary pipeline covers the full marketing lifecycle — from brief to breakthrough.

  1. 01
    brief & research
    AI parses goals, market position, and competitive landscape in minutes.
  2. 02
    audience insights
    Deep behavioral modeling. Who to target, where, and with what message.
  3. 03
    creative ideation
    Human creative direction amplified by AI concept generation & trend analysis.
  4. 04
    production
    AI-assisted pipeline delivers campaign assets at unprecedented speed.
  5. 05
    media buying
    Algorithmic placement across Meta, TikTok, Google, and affiliate networks.
  6. 06
    optimization
    Continuous AI-driven budget reallocation based on live performance signals.
  7. 07
    data analysis
    Full-funnel attribution feeds back into the next campaign cycle.
Built by a former IDF intelligence unit
Our CTO brings the precision of elite cybersecurity operations into marketing infrastructure. The same rigor applied to complex intelligence missions now powers how we build, secure, and scale our AI systems.
Creative intelligence, not just automation
Our CEO is an award-winning Creative Director. 15+ years at Saatchi & Saatchi, Playtika, Scopely. The AI doesn't replace creative thinking — it amplifies it. Every system we build is shaped by someone who's run global campaigns.
$100M+ in managed spend. Every dollar tracked.
Our Co-Founder has operated budgets exceeding $100M across e-commerce, finance, mobile, and digital. That operational depth shaped every budget optimization and attribution model we've built.
The loop never stops learning
Our system improves with every campaign. Performance data from one client sharpens results for the next. The longer you work with Loot, the more precise our AI gets for your specific market. Ads → profit. Trash → treasure.
where we hunt

we go where the
competition is fierce.

We don't shy away from difficult markets. We were built for them. Our AI is trained on the world's most competitive digital advertising environments.

E-Commerce
D2C to global marketplaces. Acquisition, LTV optimization, and seasonal performance at scale.
Finance & Fintech
Regulated markets demand precision. High-converting campaigns across lending, insurance, and investment.
Mobile Apps
UA campaigns that actually retain users. We optimize for installs, activation, and long-term engagement.
Digital Services
SaaS, subscriptions, digital products. We understand conversion funnels and build them end to end.
performance acquisition — the team

three obsessions.
one company.

We built Loot because the market deserves better than agencies that call themselves AI-powered because they use ChatGPT to write copy.

co-founder & CEO
Naor Itzhak
Creative Direction · Brand Strategy · Leadership
Award-winning creative director. 15+ years leading global campaigns. Former CCO at BBR Saatchi & Saatchi, Senior Creative Director at Playtika, VP Creative at Scopely. Naor brings the rare combination of big-brand creative vision and performance marketing instinct that defines everything Loot produces.
↳ Multiple Cactus & Drum Award Winner
co-founder
Idan Shalev
Performance Marketing · Growth · Operations
Entrepreneur and performance marketing expert with over a decade building and scaling companies. Managed ad budgets exceeding $100M across e-commerce, finance, mobile apps, and digital services globally. His operational precision and data-driven approach form the commercial engine behind Loot.
↳ Founded multiple companies spending hundreds of millions on marketing
co-founder & CTO
Gal Gavish
Technology · Cybersecurity · AI Systems
Technology leader who served in an elite Israeli intelligence unit before leading security research at a top-tier global tech company. Gal's expertise in AI, system architecture, and scalable infrastructure is what makes the Loot AI pipeline not just a concept — but a real, working competitive advantage.
↳ Israel Defense Prize Winner
why loot

not all hunters
are equal.

Everyone in this market is genuinely good at something. Here's the honest version of how it breaks down.

Creative agencies

Brilliant brand work. Award-winning ideas.

But performance is someone else's problem — they get paid either way.

Media agencies

Efficient buying at serious scale.

But the creative is rented, and the fee comes off the top — win or lose.

Marketing SaaS

Powerful tools and clean dashboards.

But you're still the one doing the hunting.

loot.

The creative, the buying, and the technology — one crew, built AI-first, paid only when you profit. That's the whole pitch.

ready to hunt?

turn your performance from trash into profit.
we know exactly what's going on.

warning: may increase ROI by 37%

Loot raccoon mascot holding a 'take a loot' button